Wave of Change: MacKenzie Scott’s ‘Yield Giving’ Campaign and Its $640 Million Impact
By: Kelly O’Neill Giving back to the community isn’t just a statement for MacKenzie Scott—it’s a commitment she’s wholeheartedly embraced. Scott is a strong advocate for philanthropy and has dedicated herself to donating her wealth to non-profit organizations through her Yield Giving Campaign over the past year. In March of 2024, Scott gave out $640 […]
Top 3 Best Practices in Fundraising
By: Rachel Sylvester What constitutes effective fundraising practices? The answer can vary among nonprofit organizations, and strategies can include soliciting donations, volunteer outreach, or selecting the optimal fundraising tools. Each of these strategies contributes to the set of best practices in fundraising for nonprofit organizations, and if you had to take away just three, these […]
Turning Scrolls into Goals: How Nonprofits are Using TikTok for a Cause
By: Rachel Sylvester As the fundraising landscape evolves, nonprofits are searching for fresh and engaging ways to drum up support. Enter social media: a powerhouse for boosting visibility and rallying support for charitable causes. TikTok has emerged as a beloved favorite among these digital giants, especially among the Gen Z and Millennial crowds. A growing […]