It’s here to stay and the numbers don’t lie. More than 100 million people signed up for ChatGPT within two months. That is historic and unlike any adoption of technology that we have ever seen in our lifetime. So what do we do with that? We put it to work for us just like we did with the world wide web and the iPhone.
ChatGPT and AI technology allows us to automate tasks, provide better customer service and improve efficiency. Those are the key words to shed light on the advantages of this technology…automate, improve, efficient. That’s what technology can do for us and ChatGPT and AI are no different. Nonprofit organizations can also leverage these technologies to achieve their goals and better serve their constituents in countless ways. Here are the five ways that we believe are easy to wrap your head around and you can start testing today.
1. Drafting Letters: Nonprofits can use ChatGPT to draft any letter for any topic. The key word here is draft though. The technology provides a decent starting point but don’t let the technology water down the personal and expert touch.
2. Researching Data: Data is important for determining impact, grant writing, marketing and more. ChatGPT can provide an endless amount of research based on the prompts you provide. Again, while the output is a good starting point, be sure to double check the information and make sure the facts are straight. ChatGPT is based on information from the internet that was scrapped up until September 2022.
3. Supporting Marketing: Nonprofits can use AI-powered tools to curate content to help promote your mission. Never just copy and paste though. Be sure to make it your own and use the tools and technology to do more of what you are already doing. If you’re writing one blog each month, now you can write four.
4. Personalizing Fundraising Appeals: Nonprofits can use ChatGPT and AI technology to personalize their fundraising appeals based on a donor’s giving history, interests, and demographics. For example, an AI-powered chatbot can collect data on a donor’s past giving behavior and tailor the messaging of fundraising appeals to be more effective and relevant to the donor. This can improve donor engagement and lead to increased donations.
5. Improving Program Outcomes: Nonprofits can use AI technology to analyze data and gain insights that can be used to improve program outcomes. For example, a nonprofit that provides job training programs can use AI-powered analytics to identify the most effective training methods and adjust its programs accordingly.
While this technology can be exciting, use caution. Here are three important things to keep in mind.
- Don’t feed the technology sensitive, confidential or proprietary information.
- This is still very new. We don’t know what the future holds and we don’t know what will be done with all the data going into the technology.
- Start thinking now about policies around the use of this technology within you organization. Just like we did with phones, social media and the internet.
Reach out to our team if you would like to discuss how to incorporate this technology into your nonprofit.